Seeding at volume
Getting a product into many relevant hands and letting honest, first-hand posts accumulate — useful for early-stage brands building a first layer of proof.
Nano creators — often under 10,000 followers — are the closest thing influencer marketing has to word of mouth. Their reach is small. Their credibility, within that reach, is unusually high.
What nano is good at
Word of mouth,
at scale and on record.
A nano creator's audience is often people who genuinely know them. That makes the format less about reach and more about trust, proof and volume — which is a different job from micro or macro, not just a smaller version of it.
Hyperlocal reach
Nano creators are often deeply local. For a single store or a specific neighbourhood, that concentration is exactly what you want.
Authentic proof
Content that reads as a real recommendation because, at this scale, it usually is — ideal source material for reviews and social proof.
Cost-efficient testing
A low-risk way to learn which creator profile, message and format actually work before spending at scale.
Micro or nano?
How we decide.
If you need a recommendation that reaches a defined niche or city with real weight, micro. If you need genuine word-of-mouth proof, hyperlocal density or high-volume seeding, nano. The objective decides — and the two often run together.