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Influencer marketing questions, by where you're starting from.
Pick what sounds like you. We'll answer the questions that actually apply.
Updated
You pay or partner with creators so they introduce your product to an audience that already trusts them. It works when the creator's audience genuinely overlaps with your customer. It fails when the creator was picked on follower count.
Narrow. One city, one objective, 8–12 micro creators, a tracked code per creator. You learn which creator profile works for you before spending at scale.
Usually ₹1.5–3 lakh to get a readable result. Below that you get anecdotes, not signal.
Two to three weeks: about a week to shortlist and get approvals, a week to negotiate and brief, then go live.
Yes, when it is built for it — creators chosen for category trust, a unique code or link per creator, and a landing experience that matches the content. Awareness-shaped campaigns rarely convert.
Usually micro and mid-tier. Purchase intent comes from perceived expertise and relatability, not scale.
Unique codes and tracked links per creator, reconciled against your order data. We then re-book only the creators that produced revenue.
One or two macro anchors for recognition, plus 15–30 mid and micro creators so the message appears more than once, from more than one voice.
Reach, view-through rate and content quality — and a brand-lift study if budget allows. Not by sales.
Only if you need category permission quickly. For most brands the same money spread across relevant creators builds more durable recall.
Yes — this is one of the things we are built for. Creators selected by audience city share, in-store content, and code-based attribution at the till.
Usually 8–15 micro and nano creators inside the catchment across 3–4 weeks, rather than one big creator once.
Single-store activations typically run ₹80,000–₹2.5 lakh depending on the city and creator mix.
Yes. Tier 2 and Tier 3 markets are a core focus — Indore, Jaipur, Lucknow, Raipur, Nagpur, Bhopal, Guwahati, Kochi and others.
Yes — Hindi, Marathi, Bengali, Tamil, Telugu, Kannada, Malayalam, Assamese, Odia and Punjabi creators, briefed in their own language.
Because their audience is spread thin. In a regional launch you are mostly paying for reach that will never buy in that market.
The deliverable is the content itself, which you then run as paid media. Reach is not the point.
Per asset, with usage rights agreed upfront. Rights are the most commonly missed clause and the most expensive to fix later.
A typical batch is 15–40 assets across creators over 3–4 weeks.
Send us the objective, market, audience and budget. You get a shortlist where every creator has a stated reason — and the rejected ones come with reasons too.
Objective, audience, priority markets, budget range, timeline, plus any category conflicts or creators you have already used.
Good — that is the conversation. The reasoning is visible precisely so we can adjust the weighting instead of swapping names blindly.