Relevance beats reach
A smaller, genuinely relevant audience outperforms a large indifferent one against almost any specific objective.
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We started KRATOVIX because the shortlist is where campaigns go wrong.
Not the content. Not the caption. The moment a creator gets approved for the wrong reason.
Why we exist
Most brands aren't short of creators.
They're short of reasons.
Ask a brand why they picked a creator and the honest answer is usually one of three things: the follower count looked right, someone on the team already knew them, or an agency sent a deck with no working shown.
None of those are reasons. They're shortcuts — and in a market as regionally split as India, shortcuts are expensive. A creator who performs brilliantly in Mumbai can be irrelevant in Indore, and nothing on their profile tells you that.
KRATOVIX exists to put the reasoning back in. When we send a shortlist, every name carries the evidence for why it's there — and we show you the ones we rejected too.
How we think
Four things we believe.
India is not one market
Language, city and regional culture change what works. A translated national campaign is not a regional campaign.
Credibility is a gate, not a score
A creator who fails verification doesn't rank lower. They don't reach your shortlist at all.
Show the working
If we can't explain why a creator is right for you in one sentence, they shouldn't be on the list.
Where we are
New agency. Stated plainly.
KRATOVIX is new. We don't have a decade of logos to show you, and we're not going to borrow anyone else's. What we can show you is method — how we shortlist, how we verify, how we price, and how we measure — which is the part most agencies keep behind a deck anyway.
Campaign case studies will be published here as campaigns complete and clients approve disclosure. Until then, judge us on the thinking.