Choosing the right creators is half the job. The other half is running the campaign so it actually ships, stays on brief, and comes back with an answer. This is the part that quietly decides whether a campaign works.
End to end
From brief to reporting.
Every step, owned.
Coordinating a set of creators is a logistics job, and it's where most in-house campaigns stall. We run it as a defined sequence so nothing is improvised at go-live.
- 01
Brief
Objective, audience, market, budget, timeline — and honest pushback if they don't add up.
- 02
Discovery
A longlist built from real audience signals, not a contacts list.
- 03
Shortlist
Creators with stated reasons; rejections with reasons too.
- 04
Outreach
Approaching creators, confirming interest and availability.
- 05
Negotiation
Rates, deliverables, usage rights, exclusivity, timelines — in writing.
- 06
Content
Briefing each creator so the message lands without flattening their voice.
- 07
Approval
Reviews, edits and reshoots, with ASCI disclosure built into every brief.
- 08
Publishing
Scheduling and go-live coordination across every creator.
- 09
Tracking
Links, codes and store-level signals set up before the first post — not reconstructed after.
- 10
Reporting
Performance against the objective agreed in step one — and what we'd change next time.