Home / What we do / Regional & hyperlocal

India is huge.
Your campaign doesn't always need to be.

Pick a market and the creators, the language and the brief all change. That's the whole point.

National reach nahi. Right local reach.

How a local campaign is built

Brand → city → creators → footfall.

01
Define the catchment
Not the city — the actual area your customers travel from. Often a few pincodes, not a metro.
02
Find creators inside it
Selected on audience city share, not on where the creator happens to live.
03
Brief in the local language
Hindi, Marathi, Bengali, Tamil, Telugu, Kannada, Malayalam, Assamese, Odia, Punjabi — briefed in their own language.
04
Content built for visit intent
In-store footage, location tags, a reason to come this week rather than someday.
05
Attribute at the till
Creator-specific offer codes redeemed in store, so footfall lift is measured rather than assumed.
06
Re-book what worked
The creators who drove redemptions get repeat bookings. The ones who didn't, don't.

What this is for

A single outlet needing footfall. 8–15 micro and nano creators inside the catchment.

Entering one city properly rather than announcing nationally to people who can't buy.

Distribution has expanded into a new state and nobody there knows you yet.

Onam, Bihu, Pongal, Durga Puja — regional peaks that a national calendar misses.

Content made for that audience in their language, not translated at them.

Per-cluster creator sets, so every store catchment gets its own creators and its own numbers.