Conversion-led selection
Creators chosen for category trust and purchase intent, not raw reach.
What does influencer marketing for D2C brands involve?
Influencer marketing for D2C brands in India is built for measurable sales. Creators are chosen for category trust and purchase intent, and each one gets a unique discount code or tracked link, so revenue can be traced back to the individual creator. That attribution lets you re-book only the creators who actually sold and drop the ones who only delivered views. D2C programmes also produce ad-ready creator content, which brands then run as paid media on their own accounts.
D2C
What usually goes wrong
Performance teams want attribution that the campaign was never set up to provide — so “influencer” spend gets judged on views, and nobody can say which creator actually drove revenue.
How we’d approach it
Unique codes and tracked links per creator from day one, then creators ranked by tracked revenue for the next cycle. Content is built for the product page and paid media, not just the creator feed.
What we run
Built for d2c.
Per-creator attribution
A unique code or link for every creator, reconciled against order data.
UGC for paid
Creator content produced as ad-ready assets you can put spend behind.
At a glance
How a D2C influencer campaign is built
| Creator profile | Category-trusted micro and mid-tier creators whose audience buys online |
|---|---|
| Creator mix | One or two larger creators for launch reach, plus a wider set of micro creators for repeated proof |
| Formats | Honest reviews, unboxings, demos and ad-ready UGC |
| Geography | Wherever you ship, weighted towards the cities your orders already come from |
| How it is measured | Unique codes and links per creator, reconciled against your order data; revenue per creator |
| What to avoid | Judging spend on views, launching without tracking, and missing usage rights for paid ads |
Questions
What D2C brands ask us
Can influencer marketing actually drive D2C sales?
Yes, when it is built for it: creators chosen for category trust, a unique code or link per creator, and a landing experience that matches the content. Awareness-shaped campaigns rarely convert.
Micro or macro influencers for D2C sales?
Usually micro and mid-tier. Purchase intent comes from perceived expertise and relatability, not scale. Larger creators are useful for launch-day reach, not as the main sales engine.
How do you attribute revenue to a creator?
Every creator gets a unique code or tracked link, reconciled against your order data. After each cycle, creators are ranked by tracked revenue and only the ones that produced sales are re-booked.
How much does a D2C influencer campaign cost?
Cost depends on the creator mix, cities and usage rights. As a guide, a single micro-creator reel in a Tier 2 city typically costs ₹8,000–₹40,000, and a first campaign needs roughly ₹1.5–3 lakh to give a readable result. Our insights page covers what moves the number.