Home / What we do
Ten services.
One job.
Making sure the creators you pay for are the right ones — and that the campaign around them actually holds together.
Creator discovery
What it isBuilding a longlist of creators who could plausibly work — from category, language, city and audience signals rather than a contacts list.
Why a brand needs itBecause the pool you start from decides the ceiling of the campaign. A weak longlist can't produce a strong shortlist.
How KRATOVIX helpsWe build discovery around your objective and market, not around who we've worked with before.
Creator shortlisting
What it isNarrowing a longlist to the handful worth your budget, each with a stated reason.
Why a brand needs itBecause a list of 40 profiles isn't a recommendation — it's homework handed back to you.
How KRATOVIX helpsYou get the shortlist and the rejections, both with reasoning, so you can argue with the logic rather than the names.
Audience analysis
What it isReading who actually follows a creator — age, gender, city split, language — and comparing it against your customer.
Why a brand needs itBecause follower count describes size, not overlap. Overlap is what you're paying for.
How KRATOVIX helpsWe look at city-level distribution, which is the signal that decides most regional and store-level campaigns.
Creator credibility analysis
What it isChecking comment quality, follower-growth shape, audience overlap between creators, and view-to-follower ratio.
Why a brand needs itBecause engagement rate is the easiest number in this industry to manufacture.
How KRATOVIX helpsCredibility is a gate. A creator who fails it doesn't get ranked lower — they don't reach your shortlist.
Campaign strategy
What it isTurning a business objective into a creator mix, content format, market plan and measurement method.
Why a brand needs itBecause 'we want to do influencer marketing' isn't a brief, and campaigns built without one can't be judged afterwards.
How KRATOVIX helpsWe push back at this stage if the objective, budget and timeline don't add up. Better an awkward call than a wasted quarter.
Creator negotiation
What it isRates, deliverables, usage rights, exclusivity, timelines and revisions — agreed in writing.
Why a brand needs itBecause usage rights and exclusivity are the two most commonly forgotten clauses, and the most expensive to fix later.
How KRATOVIX helpsWe quote creator fee, agency fee and production separately so you always know what you're paying for.
Campaign management
What it isBriefing, approvals, reshoots, scheduling and go-live coordination across every creator.
Why a brand needs itBecause coordinating fifteen creators is a logistics job, and it's where most in-house campaigns stall.
How KRATOVIX helpsASCI disclosure requirements go into every creator brief upfront, not after a complaint.
Regional & hyperlocal campaigns
What it isCampaigns built for one state, one language market, one city or one store catchment.
Why a brand needs itBecause national reach is mostly wasted spend when the thing you're selling is only available in six cities.
How KRATOVIX helpsWe brief regional creators in their own language and let format follow local content culture, not the metro template.
UGC campaigns
What it isCreator-made content produced as an asset for you to run as paid media, rather than for the creator's own reach.
Why a brand needs itBecause ad creative volume is a bottleneck for most D2C brands, and studio production is slower and costlier.
How KRATOVIX helpsPriced per asset with usage rights agreed upfront, so the content can actually run where you need it.
Campaign reporting
What it isPerformance measured against the objective agreed in the brief — not a screenshot dump.
Why a brand needs itBecause awareness, sales and store-visit campaigns need different metrics, and mixing them up is the most common reporting failure.
How KRATOVIX helpsTracking is set up before go-live, so reporting is a comparison against a plan rather than a reconstruction.
How it fits together
Seven steps. Every campaign.
- 01
Brief
Objective, audience, markets, budget, timeline. We push back here if something doesn't add up.
- 02
Discover
A longlist built from category, language, city and audience signals.
- 03
Verify
Credibility checks before anyone reaches your inbox.
- 04
Shortlist
Creators with stated reasons — and the rejections, with reasons too.
- 05
Negotiate & brief
Rates, deliverables, usage rights, exclusivity, ASCI disclosure. In writing.
- 06
Run
Approvals, reshoots, scheduling, go-live. Tracking already in place.
- 07
Report & learn
Performance against the agreed objective — then what we'd change next time.